Digital Marketing Specialist
by Steve Sutton Aug 25 2015
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of Business Doctors and Index Innovation Group services and products. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, including Business Doctors (home page and top level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Presenting recommendations to the Managing Directors
Developing and coordinating multimedia packages.
Desired Skills & Experience
Bachelor’s degree or diploma in Graphics related field.
Preferably 2 years of experience in digital marketing within the Professional Services industry.
Core Competency Requirements
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital campaigns for mainstream products and services
Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML,
HTML 5, CSS